A fresh breeze welcomed us on the Fishermen’s Trail, as we hit the Portuguese coast on our second day hiking the Rota Vicentina. I had convinced my girlfriend Wing to join me on a hike, with two conditions: no steep mountains and a friendly climate. We found exactly such a trail in the Rota Vicentina, which consists of the Historical Way, following green trails in the Portuguese agricultural countryside, and the Fishermen’s Trail, which turned out to be a stunningly beautiful track skirting the seaside cliffs.
The first thing we did when we got off the train at Finse was put our hats and jackets on. Five seconds into the trip and already we had used an item firmly marked as ‘just in case’ when we packed our backs the day before. Although Norway’s highest train station, the area was still only just above 1,000 meters altitude and it was the middle of July. Already 18.30, we figured it was just a fresh evening wind and started to follow the trail up the hillside to find our first campsite.
Strategies are only as good as their execution. Moreover, without a thorough understanding of all the PR measures available and the means to make them a reality, strategy will remain a mere concept. So I once decided to explore the practical side of PR, by assembling a collection of useful public relations tools.
This venture used to include the HamsterBlog, with posts on handy tools, blogs, and the fundamentals of PR. I no longer blog but the collection of PR tools is still proudly kept online for all to see.